Images - Pathway to
Retention

According to Dr. Lynell Burmark, writer of several books and papers on visual literacy:
“Words are processed by our short-term memory where we can only retain about seven bits of information (plus or minus two). This is why, by the way, that we have seven-digit phone numbers. Images, on the other hand, go directly into long-term memory where they are indelibly etched.”

In simple words, people have a tendency to forget. Visual designs with powerful images and visual metaphors are highly impactful and leave concepts permanently etched in the learner’s mind.

Human Brain wired to learn visually

According to the Visual Teaching Alliance

• Of all the information transmitted to brain, 90% is visual.
• As opposed to text, visuals are processed 60,000x faster.
• Humans are capable of getting the sense of a visual scene in less than 1/10th of a second.

Aid in Quick & Speedy
Learning

It only takes about ¼ second for the human brain to process and attach meaning to a symbol. By comparison, it takes us an average of 6 seconds to read 20-25 words. – Thorpe S., Fize, D. & Marlot C. (1996).

Visual learning achieves faster results where comprehension is speedier and more effective than any other conventional learning resource.

Moving from Monotony to Making Magic

Visual aids in classroom improve learning by upto 400 percent. – 3M Corporation, 2001.

A learner experiences saturation within fifteen minutes of a conventional verbal lecture. Visuals are designed to ignite the interest of students and inspire them to learn. A responsive and ignited mind is capable of moving mountains.

Ultimate tool for
teachers

Visual designs are more result-oriented and effective tools for study. Learners remain engaged, excited and inspired through the session ensuring creative juices flowing in the brain. With more time on hand and co-operation from enthusiastic students, teachers are able to upgrade the value of their delivery.

Making experiential learning a hit

Undergraduate students in classes with traditional stand-and-deliver lectures are 1.5 times more likely to fail than students in classes that use more stimulating, active learning methods.

Visual aids supports conceptual thinking by creating first hand experiences for students. – Research on Active Learning published by PNAS (Proceedings of the National Academy of Sciences of the United States of America).

Building Engagement for Sustainable Learning

Harvard Ed. Magazine published that opposite of “Bored” is not “Entertained”; it’s “Engaged”.

It’s not about pumping cartoons and virtual reality games into the classroom; it’s about finding ways to make curriculum more resonant, personalized and meaningful for every student. This heightened engagement of the student will lead to a life long journey of enrichment and learning.

Visual designs proximity with emotional centres

In line with the famous maxim “A picture is worth a thousand words”, an image has a profound impact on the brain of a student. This is because of the fact that a major part of your brain is devoted exclusively to process visual information.

Visuals are processed in the brain closest to the emotional centres that leave a profound impact on our cognition.

Source: https://www.edsys.in/visual-learning-helpful-than-traditional-learning/

Human Brain = Image Processor ≠ Word Processor

A large body of research indicates that visual cues help us to better retrieve and remember information. The research outcomes on visual learning make complete sense when you consider that our brain is mainly an image processor (much of our sensory cortex is devoted to vision), not a word processor.

In fact, the part of the brain used to process words is quite small in comparison to the part that processes visual images. - article published in Psychology Today by Haig Kouyoumdjian.