Images - Pathway to
According to Dr. Lynell Burmark, writer of several books and papers on visual literacy:
“Words are processed by our short-term memory where we can only retain about seven bits of information (plus or minus two). This is why, by the way, that we have seven-digit phone numbers. Images, on the other hand, go directly into long-term memory where they are indelibly etched.”
In simple words, people have a tendency to forget. Visual designs with powerful images and visual metaphors are highly impactful and leave concepts permanently etched in the learner’s mind.