The Concept

Fundamentally, we have been majorly exposed to text-based learning, all our lives. Verbose content, whether in speech or print, is difficult to understand and grasp leading to cognitive difficulties, boredom and unimaginative learning.

Presently, text dominates all conventional learning resources right from textbooks, classroom lectures, power point slides, even e-learning materials etc. Such traditional learning resources and environment turns students into passive learners who engage in rote learning and exhibit poor real-time application of concepts. Over time, students show reluctance and impatience towards the concept of learning and upgrading their knowledge.There exists a gigantic gap between ‘what the teachers teach’ and ‘what the students comprehend’.

We, at Visual Designers, offer a never-before cognitive experience for students that makes content easy to understand and highly enjoyable. Our tools are created on scientifically proven research that escalates experiential learning through visual aids supporting holistic learning.

Incorporating Visual Design into Learning

So, let us learn about the human digestive system. Here is an extract that explains the process of digestion.

Textual Information & Data

The digestive process starts when you put food in your mouth.

Mouth: Food starts to move through your GI tract when you eat. When you swallow, your tongue pushes the food into your throat. A small flap of tissue, called the epiglottis, folds over your windpipe to prevent choking and the food passes into your esophagus.

Esophagus: Once you begin swallowing, the process becomes automatic. Your brain signals the muscles of the esophagus and peristalsis begins.

Lower esophageal sphincter: When food reaches the end of your esophagus, a ringlike muscle—called the lower esophageal sphincter —relaxes and lets food pass into your stomach. This sphincter usually stays closed to keep what’s in your stomach from flowing back into your esophagus.

Stomach: After food enters your stomach, the stomach muscles mix the food and liquid with digestive juices. The stomach slowly empties its contents, called chyme, into your small intestine.

Small intestine: The muscles of the small intestine mix food with digestive juices from the pancreas, liver, and intestine, and push the mixture forward for further digestion. The walls of the small intestine absorb water and the digested nutrients into your bloodstream. As peristalsis continues, the waste products of the digestive process move into the large intestine.

Large intestine: Waste products from the digestive process include undigested parts of food, fluid, and older cells from the lining of your GI tract. The large intestine absorbs water and changes the waste from liquid into stool. Peristalsis helps move the stool into your rectum.

Rectum: The lower end of your large intestine, the rectum, stores stool until it pushes stool out of your anus during a bowel movement.


Pictorial representation



A Visually Designed Expression

Credits – TED-Ed

So, what is easier to understand –A detailed textual representation, a photograph diagram of the digestive system or a real time video of how the food is actually processed in our digestive system? Close to 95% of our respondents voted for the last one.

A table, a diagram, a video, an image, a flow chart – these are popular visual aids that break the monotony of words and make learning appealing to students. Visual design simplifies complex data and presents it in an attractive form. Text holds informational clutter that clogs the learner’s mind. On the other hand, pictures feed the learner’s imagination and make quick in-roads into his memory.

We, at Visual Designers, create and convert textual information into easy-to-comprehend visual design that stimulates minds, fosters motivation and puts the student into pro-learning mode. Our designs are high on aesthetic value using illustrations, imagery, typography, spacing, layouts, and color judiciously that make learning a joy!

This is what makes us contemporary, appealing and of course effective!

Lets visualize it

Learning is information made visual.

Visual Design proves that ‘Seeing is Believing’. After if a picture is worth a thousand words, a visual sequence can be worth a million! It is easier to learn and retain when you see something than to only hear and remember. Images elucidate content, facilitate retention and make learning pure pleasure.

So, is Visual Design all about the presentation of material?
Is it only about re-packing information?


Well, No, it’s much more than that! Apart from cognitive benefits, visual aids give a psychological push to the learner. Lengthy and boring course material gets a make-over and the learner’s motivation a face-lift. It builds a strong desire to learn, a thrill to take up challenges and an opportunity to apply knowledge in the real world. Yes, of course! With the time spent to learn concept considerably reduced, visual design leaves learners to engage in out-of-the-box thinking!

Let us experience the verbal content and visual content both to learn about pure competition from the example below.

This leaves no doubt that visual method of learning is far superior and result-oriented than verbal / textual method. The holistic use of story-telling, visuals, voice and music simulates the learner’s mind. This experience makes one believe in what is being learnt and ultimately aids cognition and retention.